Listerine - The taste people hate, twice daily What would come to your mind when you hear the name “Listerine”? Most of you may answer the ...

Gillette Mach 3: It is not about shaving, it is all about shaving experience. What do you call a company that keeps razor-sharp focus on the...

Boroline: "Khushboo wala cream" Boroline is a 80 years old brand from kolkata based GD Phramaceutical Ltd. The name Boroline has...

Strepsils: Clear Speak Strepsils is being sold in over 110 countries and in the most of them, strepsils has maintained market leader positio...

Ingredient branding is a branding strategy wherein company also promotes the key ingredient used to make the product and how it can be benef...

Tiger Balm: Dard Mitaye Duniya Ka Tiger Balm is an interesting example of a truly Asian brand that has gained international recognition. It ...

Tortoise Mosquito Repellent: Kachhua Jalao, Macchar Bhagao Tortoise mosquito repellent coil is a 40 years old brand owned by Bombay Chemical...