Till mid eighties Boroline was an undisputed market leader with almost 100% market share in antiseptic cream market. Today this position is taken away by Boroplus which enjoys 60% market share in 220 cr. antiseptic cream market. (Except in Kolkata where it believed to have higher market share, may be because of emotional attachment with the brand.) The other products which are giving stiff competition are Borosoft and Boro Natural – both from the maverick marketer Paras Phrama - Today market share of Boroline has slipped below 20%.
Interesting fact about Boroline (Courtesy: Super Brand)
- In 2002, a user while shifting homes found a tube of Boroline manufactured in 1976. He found that it had retained the same texture, efficacy and perfume as the new one.